Singapore, a high-potential market, will be the first place where consumers encounter the values of the So France brand: the flagship ‘So France, Le Bistro-Epicerie’ store will open its doors in the first quarter of 2018.
Why Singapore?
The markets of south-east Asia are a real source of export growth for the French agri-food industry, with customers who are extremely fond of products ‘Made in France’. The French agri-food trade market is growing and exports increased between 2010 and 2015:
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For agricultural products: + 510%
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For food industry products (except wines and spirits): + 50.8%
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For wines and spirits: + 26%
One special feature of Singapore is that it serves as a window to other ASEAN countries and as an important re-export platform. A multicultural Asian capital, its consumers (residents, tourists and expatriates) offer the following advantages:
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Strong purchasing power
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Foodie consumers interested in new culinary experiences
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Strong consumption habits outside of the home (nearly 2 in 3 meals)
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A large community of expatriates: 300,000 including 20,000 French
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A food market worth SGD 16.4 billion (2015)
Concept stores
Products bearing the So France label will be showcased and sold in ‘So France, Le Bistro-Epicerie’ concept stores, which will offer consumers various environments to introduce them to French gastronomy:
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A restaurant space and a wine bar
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A space for entertainment, conviviality and sharing French culture: presentations by winegrowers/producers, gourmet product tastings, cooking classes etc.
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A retail space: wines and spirits, champagne and delicatessen for gourmet products
After the flagship store is opened in Singapore, a major roll-out is them planned across the whole of south-east Asia.
Location of the first So France concept store
The first ‘So France, Le Bistro-Epicerie’ concept store will open its doors in Singapore’s DUO Galleria shopping mall in February 2018. DUO Galleria is a unique and stylish concept offering high-end services: residences, 5* luxury hotel, office space, shops and restaurants, and a direct link to the ‘Bugis’ metro station of the east-west line.
More informations : www.so-france.sg
